More than 30 years of placemaking with Village Well
About
With 33 years of experience across more than 2,000 towns, we help reconnect people with place to co-create resilient and regenerative communities. Together with our clients and communities, we generate inspiring narrative and practical strategies that bring places to life and strengthen communities.
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Collaboration is at the heart of everything we do. Working seamlessly as a team and alongside communities, businesses, and city-makers, we inspire and empower people to take ownership of their places — transforming them into vibrant, inclusive, and deeply connected spaces that reflect the needs and stories of those who use them.
Our Vision
Create a just and regenerative world, where every person, community, organisation and place flourishes in harmony with nature.
Inspire and educate people to adopt a regenerative worldview and practices, to create life-sustaining places and communities.
We consider ourselves as pollinators, helping communities tap into their wisdom and bring their visions to life.
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By 2030 we aim to:
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Train 1,000 upcoming regenerative practitioners.
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Help 100 communities adopt the Regenerative Placemaking Model.
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Help 50 organisations change their internal culture to be place-led and regenerative. ​
Our Mission
How will we get there?
Our world is at a turning point. The ‘business-as-usual’ approach has led to climate instability, biodiversity loss, and cultural disconnection. It’s time for a new story, one of hope, regeneration, and thriving communities.
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At Village Well, we practice Regenerative Placemaking, a dynamic approach to shaping places that are alive and interconnected, evolving and restoring over time. Instead of extracting value, we focus on giving back to a place, ensuring it flourishes in all five pillars of our model:
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built environment,
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people,
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cultures,
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ecologies and
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local economies.
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Systems approach
We apply a systems approach to understanding place. Regenerative Placemaking is about more than just spaces; it’s about the deep patterns that shape how places function and thrive. Our five-pillar framework - Healthy Planet, Flourishing Cultures, Joyful People, Lovable Places, and Thriving Economy - helps us understand, assess, and regenerate places through a life-centred, research-backed approach.
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We take a strategic, place-based approach to ensure each intervention is context-specific, impactful, and rooted in the local community. Using a deep systems lens, we look at the interconnected layers that define a place, ensuring that change is meaningful and ever-lasting
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What drives us
At Village Well, we are driven by our core values. We understand that regenerative placemaking is underpinned by community empowerment, knowledge sharing, and a deep respect and acknowledgement for place and culture.
Our work is guided by:
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Justice - seeking regenerative transformation without leaving anyone behind.
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Two-eyed seeing and deep listening - recognising, embracing and integrating Indigenous Peoples and Indigenous knowledges into everyday life
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Caring for Country - adopting practices that support and nourish life and culture
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Circularity - drawing from the circular economy movement to encourage communities to live within the limits establish by their places.
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Life-centred - Putting life at the centre of every action and decision, healing the damage we’ve caused.
Through Regenerative Placemaking, we create places that are alive, interconnected, and able to thrive for generations to come.
Join us in reimagining and regenerating the world, one place at a time.
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Get in Touch
MELBOURNE
Level 1/147-149 Cecil Street
South Melbourne,, VIC, 3000
Australia